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CHANNEL MARKETING EXECUTIVE

 

Company:

RECRUITERS - LOOKING FOR YOU
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Job Reference Number

14570496

Client ID:

RI/JMG6704
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Posted On:

Feb 17 2012

Location:

DUBLIN CITY CENTRE
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Job Type:

Permanent

Salary:

NEGOTIABLE
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Benefits:
  • SUBSIDISED CANTEEN
  • PENSION / PRSA
  • PERM. HEALTH INSURANCE
  • HIBERNIAN AVIVA HEALTH
  • PAID HOLIDAYS
ROLE TITLE: Channel Marketing Executive

This is an amazing opportunity for a talented, experienced Marketing Executive to secure a role in a progressive, dynamic telecommunications company. The function of this role is to execute all marketing related aspects of the go-to market plan, and provide trade marketing support to all consumer sales channels on an on-going basis.

The Successful Candidate Is Required to have:

  • Related third level qualification desirable
  • 3-5 years relevant experience in a large organisation, ideally telecommunications
  • Excellent interpersonal and communication skills with a strong ability to collaborate and influence.
  • High-level understanding of mobile and internet technology and trends.
  • Entrepreneurial drive with appreciation of user-experience, business, and commercial issues.
  • Strong understanding of the customer with the ability to operate within tight deadlines.
  • Excellent problem solving skills and the ability to work in a pressurised environment.
  • Passionate about excellent Customer Experience
  • Commercial acumen with the ability to understand the levers for driving profitability.
  • High Energy individual with a proven track record of operating in a dynamic, demanding & customer centric environment.
  • Ability to clearly demonstrate achievement of results in previous roles including the obstacles which were overcome.
On successful hire the candidate will be expected to:

  • Responsibility for development and execution of marketing activity across all consumer sales channels
  • Liaising directly with Marketing Communications team and relevant agencies to deliver tactical marketing activity (FOTS activity / experiential marketing) in support of achieving trading KPIs (acquisition, upgrades, ARPU of customers acquired)
  • Ensure brand is communicated as per guidelines, in all POS, media and collateral by collaborating with Marketing Communications and all Sales Channels
  • Responsibility for execution and implementation of all marketing related aspects of go-to-market plan
  • Responsibility for implementation of the marketing launch plan for each trading initiative deployed within the segments team
  • Management of the promotion budget as assigned to Go to Market team
  • Support Go to Market Manager and Specialists on implementation of agreed marketing activity in support of addressing trading variances on a weekly and monthly basis
  • Provide trade marketing support on an ongoing basis across all consumer channels
  • Working with the Supply Chain and Device Proposition Specialist, develop and execute marketing activity in support of device pricing initiatives as required
  • Planning and execution of Consumer Sales promotions across all sales channels including Online, Telesales & Retail
  • Manage the relationship between Consumer Segments teams and the Marketing Communications and Consumer Sales teams
  • In conjunction with Go to Market Specialists & Insights team, provide timely reporting on all competitor trading activity both ATL & BTL